Ensuring efficient marketing communication to sales teams and customers Defining and communicating the value proposition of the product to sales teams and customers Coordinating market analyses with sales team members and defining appropriate forecasts and plans Evaluating customer research, market conditions, competitor data and implementing marketing plans in line with business strategy Collaborating with sales organization to define growth targets and delivering target numbers Executing and developing annual marketing plan in conjunction and preparing business plans focused on business development for a defined market Overseeing global sales execution for assigned products by providing relevant materials, training and guidance to sales teams