Job Description

Indian Marketing Specialist with native or very high level of English proficiency, to assist with a range of marketing activities, both domestic and to support internationally, focused on the testing, inspection and certification Industry. The candidate should have an understanding of offline and online marketing activities and be familiar with supply chain or quality control if possible and be familiar with B2B marketing strategy. Exp in design and an understanding of the Supply Chain and quality control is a plus. Experience in design and an understanding of the Supply Chain and quality control is a plus. Responsibilities 1. Having knowledge of ABM (Account based marketing) 2. Having experience of B2B Marketing 3. Able to make Strategy planning and budget. 4. Able to understand marketing and experience with offline tradeshows and events 5. Follow the marketing strategy to develop Brand awareness and leads in India 6. Create, translate and manage content 7. Help with any SEO or Word Press related activities when needed 8. Work with third party marketing agencies to accomplish marketing goals supporting all online and offline promotions and campaigns. 9. Measure, optimize and report on marketing campaigns both online and offline. 10. Be familiar with Google Analytics to report, as well as PPC, Social Ads, Website/Forum display Ads etc 11. Should be familiar with landing pages and lead generation forms (or at least understand the function of landing pages and report leads and conversions). 12. Collaborate with International marketing teams in Brand awareness campaigns to drive awareness and develop leads. 13. Have a basic understanding of SEO and help to manage a local website and be able to work with marketingagency to maintain and develop website SEO/SEM etc. 14. Stay current with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Skills/Qualifications 1. Degree\Masters in marketing and Minimum 3 years of experience having understanding of Marketing overall, including Paid search (online/offline), Content and design, Social media. 2. Be familiar with the concept of B2b marketing and supply chain industry, including offline activities such as Trade shows and Events. 3. Excellent communicator who takes direction from distant locations. 4. High level fluency in English 5. Broad understanding of global markets and B2b marketing NOTE: Preferred Candidates from TIC companies

Skills Required

• Marketing